brand

Overview

Date Established 03/2020
Founder Rosa Li
Headquarters South San Francisco, CA
Industries
Beverage, Beauty
Website https://www.drinkwildwonder.com/
Press Contact Steven Chen
Social

About

Wildwonder is a female-founded & San Francisco-based healing beverage brand on a mission to create wonders in everyday life and for those undervoiced in our communities. Launched on International Women’s Day 2020, Wildwonder is the first comprehensive sparkling beverage made for immune and gut health by integrating live vegan probiotics, prebiotic plant fiber, and powerful herbs with real fruit all in one bottle.

Wildwonder's line of 6 superherb drinks are made in California with organic and vegan ingredients with an exceptionally clean ingredient panel. Each 14 oz bottle is under 35 calories and contains no refined sugar, no fillers, no colors, and no natural flavors. Every flavor adds a modern twist to an herbal component inspired by the tonics that Wildwonder founder, Rosa Li, grew up drinking in China. 5% of profits from every bottle goes to causes that empower female and marginalized communities.

Wildwonder's packaging and personality, designed entirely by a diverse, women-led team brings whimsy and fun into a serious functional beverage category and makes herbal drinks more approachable to today's consumer. Wildwonder is currently available in all Northern California Whole Foods and over 100 specialty retailers in the SF Bay Area, in addition to online orders for direct shipping nationwide.

Founding Story

Growing up, Rosa Li's grandmother brewed tonics with a symphony of wild herbs. Health-wise, they worked wonders, from boosting immunity to calming stress. But taste-wise, they were hard to swallow. As an adult, Rosa's love for food deepened and she gained a greater appreciation for the wild plants, medicinal herbs and rare spices of her childhood. Rosa started to look for ways to give ancient tonics a modern twist. And so Wildwonder was born - a bubbly, delicious, and nourishing beverage. Every drink lifts you so you can create everyday wonders. And here's a simple one: purchase a bottle, and 5% of profits goes towards causes that empower women and marginalized communities.

Bios

Founder Bio Image

Rosa Li

Founder & CEO
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Rosa Li, Founder & CEO of Wildwonder, is a food fanatic, always searching for the yummiest flavors. She’s a believer in “food as medicine” but doesn’t think you need to give up taste for health. Inspired by the herbal tonics her grandma brewed for her while growing up, she’s on a mission to make Asian inspired herbal remedies that are naturally healing accessible to the masses by combining ancient herbal wisdom with modern taste. Before Wildwonder, Rosa had founded a loose leaf tea business and traveled around Asia to source the best teas and herbs. Prior to embarking on her entrepreneurial journey, Rosa was a private equity and venture investor at Warburg Pincus. Rosa holds a MBA from Stanford Graduate School of Business. She is also a Fulbright Scholar and published author.

 

Retailers

Press

Parsnip 6 Tea-Based Products to Enjoy this Fall Wildwonder makes sparkling tonics that have herbal infusions to bring health and function to your beverage game!
Buzzfeed 75 Mother's Day Gifts To Honor Them Every Day Wildwonder Cocktail Mixer Set is featured as a great gift for mom to mix up healthier drinks at home.
New Hope 9 ways brands are shaping the 2020 US election Features Wildwonder's election initiatves.
Northwestern Magazine Healthy Drinks That Taste Good Too Rosa Li’s Wildwonder makes low-sugar herbal drinks that boost the immune system.
Well + Good Sparkling Water Is Getting Supercharged With Superfoods (and More) While the soft drinks industry has declined by an average of 4 percent per year over the past five years, sparkling water is popping off.
BevNet Tea Crush Rebrands as Wildwonder San Francisco-based tonic maker Tea Crush has been rebranded as Wildwonder in a move aimed at helping the brand's expansion into new categories, flavors and packaging formats.
POPSUGAR These Nutrient-Packed Drinks May Just Be the Extra Boost Your Immune System Needs Nutrition can play a pivotal role in a strong immune system, and thankfully many companies are creating amazing beverages that allows us to literally drink our nutrients. From zinc to turmeric, immune-supporting ingredients are finding their way into drinks and juices, making it easier than ever to drink to our health.
Food & Beverage Insider Wildwonder and founder Rosa Li rock the vote – podcast Podcast featuring WIldwonder founder, Rosa Li.

Testimonials

start quotation marks We can’t get enough of Wildwonder's refreshing, tropical drinks! end quotation marks
VegNews The world's #1 plant-based food and lifestyle magazine