|Press Contact||Laura Kraber|
We Are Fluide is the first and only mission-driven brand creating clean, vegan, high-impact cosmetics designed for all skin shades and gender expressions. It was created to showcase & celebrate queer and gender non-conforming beauty. The stars of the collection include versatile, multi-purpose crayons, glosses, and glittery liners, along with ultra-pigmented liquid lipsticks, moisturizing, non-sticky lip glosses, mascara, 7-free nail polish, and biodegradable glitters.
Based in Brooklyn, We Are Fluide donates a portion of sales as well as products to support LGBTQ+ organizations big and small.
We Are Fluide was created to support people who are defying cultural expectations and gender norms to actively create and express their authentic selves. The genesis of the company is founder, Laura Kraber's personal admiration for the people who are putting their lives on the line to create a more inclusive world.
As a parent, Laura has been so inspired by the teenagers who are leading this societal shift and creating a more expansive understanding of gender identity. Through their engagement and activism, they’re creating a worldwide movement and paving the way for everyone who comes after them.
Laura KraberFounder and CEO
This month, we celebrate the strides our LGBTQ+ community has made for a more inclusive world while also continuing to fight against the bigotry that still plagues our society.
June is Pride Month, so whether you're part of the LGBTQIA+ community or are an ally, why not shop companies that are giving back this year?
Makeup, skincare and body care products for all.
PHOTOGRAPHER LANDYN PAN AND WE ARE FLUIDE HAVE COLLABORATED ON A VIBRANT SHOOT OF THE TRANSGENDER COMMUNITY
"The beauty industry is changing for the better, making great strides toward an inclusive future. More and more, brands are choosing not only to work with a diverse set of models but, also, to put out a more expansive product skin tone range; many are choosing male-identifying and trans folx to represent their campaigns. And while these steps are good, and real change is on the horizon, we’re not quite there just yet—the beauty industry is still inherently a cis female-focused industry."