|Founder||John Estrada, Kori Estrada, Dr Derek Gatt|
|Headquarters||New York, NY|
Risewell is a fluoride-free, clinically effective natural toothpaste that uses the highest quality non-toxic ingredients to provide exceptional oral care. Instead of simply removing the toxic ingredients found in traditional toothpastes, RiseWell swaps in 100% safe and natural alternatives that clean and protect just as effectively. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be.
Risewell co-founders John and Kori Estrada challenged themselves to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should. RiseWell’s toothpaste is made with naturally-derived hydroxyapatite (the gold standard ingredient in Japan), a mineral that makes up 90% of tooth enamel and has been scientifically proven to strengthen and protect without fluoride. Backed by their team of board-certified dentists and doctors, Risewell is committed to using the very best ingredients, no matter the cost, to deliver oral care products that are both incredibly effective and 100% clean. Today, Risewell offers a wide range of natural oral care products including kids and adult toothpastes, balancing mouthwash and floss.
When Risewell co-founders John and Kori Estrada learned they were soon to be parents, they decided to swap out any foods and products that could be harmful to their growing family. But most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of their family and others, Kori and John teamed up with Kori’s brother, a passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.