Date Established 05/2017
Founder Valerie Smith
Headquarters Brooklyn, NY
Press Contact Valerie Smith


Klei is a Brooklyn-based self-care company committed to sustainability, promoting self-love, and giving back to the community. 10% of profits are donated to Brooklyn community organizations like The Brooklyn Community Foundation, Brooklyn Community Services and Brooklyn Neighborhood Improvement Association to strengthen neighborhoods and increase opportunities for youth.

Klei believes that taking care of the self should never be at the expense of others. For this reason, Klei products are 100% cruelty-free, water-free, natural, and recyclable. Klei caters to all types of skin concerns and its collections are comprised of natural skincare, bath and body products and gift sets.

Founding Story

Klei was started in 2017, while Valerie was working as a buyer and planner in the fashion industry in NYC. Valerie rediscovered her childhood joy of creating natural products as a way to escape the stress of her fashion career, creating clay masks after work and on the weekends, and growing Klei through wholesale accounts. Klei's founding principles of being earth-friendly and low-waste were inspired by Valerie's time in the fashion industry, and her frustration with the wasteful production process that is so common throughout the industry.


Founder Bio Image

Valerie Smith

Founder & CEO
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Valerie's background is in the Fashion industry, as a buyer and planner. Her experience within the industry motivated her to start Klei, a company focused on sustainability and being customer-centric. 

She currently lives in Brooklyn, NY with her husband and pup, and is expecting their first child, due in August.