brand
JUDY Expert-designed emergency kits to keep you safe at home and on the go.

Overview

Date Established 01/2020
Founder Simon Huck
Headquarters New York, NY
Industries
Home
Website https://judy.co
Press Contact Rachel Rischall
Social

Products

JUDY Power
JUDY Power $995.00

About

JUDY makes safety simple. Their mission is to empower families with the knowledge and tools to be prepared for the unexpected. They design “ready for anything” emergency kits to keep you safe in any scenario. Our texting program offers safety tips and advice year-round, keeping you informed of potential risks in your region. JUDY provides the tools to be prepared for anything that could come your way.

Named one of Oprah's Favorite Things in 2020, JUDY offers multiple levels of preparedness kits, including The Safe, The Mover Max and The Starter. On June 9, JUDY will be launching one of their most important products to date - JUDY Power. The state-of the-art portable power station can charge everything you need, including a mini refrigerator, space heater, electric grill, laptop, TV and coffee maker. Whether you're facing a power outage or need on-the-go charging support, JUDY puts the power in your hands. 

Founding Story

Over the last decade, JUDY Co-Founders Simon Huck and Joshua Udashkin have witnessed close friends and family deal with emergencies across the country. From floods in Florida, to storm surges along the coast, to household fires destroying years of memories, the resulting anguish, anxiety and vulnerability are a shared traumatic experience. Unfortunately, the common denominator in many of these situations is the fundamental lack of preparedness. More than 60% of Americans have no disaster plan or adequate supplies in the event of an emergency situation. After Huck and Udashkin spent a year learning from leading preparedness experts and first responders, JUDY was born with a simple yet powerful mission — empower families with the knowledge and tools to be prepared for the unexpected.

Bios

Founder Bio Image

Simon Huck

Co-Founder & CEO
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As the Co-Founder and CEO of JUDY, a safety brand focused on providing families with the tools and resources to be prepared for any situation, Simon Huck is on a mission to improve emergency preparedness.

Over the last decade, Simon witnessed close friends and family deal with emergencies across the country. Inspired to take action after learning more than 60 percent of Americans have no disaster plan or adequate emergency supplies, Simon spent a year learning from leading preparedness experts and first responders. He launched JUDY with a simple yet powerful mission — empower families with the knowledge and tools to be prepared for the unexpected. 

As an emerging leader in the emergency preparedness space, Simon works in tandem with a Certified Emergency Manager to provide digital resources, guidance and toolkits for families across the country to improve their safety.

A 16-year veteran of entertainment marketing and communications, Simon is also a Principal of Command Entertainment Group, a leading celebrity and influencer procurement agency in NYC. He also co-hosts the podcast “Emergency Contact” with longtime friend Melissa Gray Washington, interviewing celebrities and their go-to “emergency contact.” 

Retailers

Testimonials

start quotation marks You can never be too prepared. That's why I stand by this trusty trunk, which comes packed with a 109-piece first aid kit, rescue blankets, masks, water packets, and more critical survival gear. end quotation marks
Oprah Winfrey Host, producer and author