|Founder||Amy Atwood, Mary Bartlett, Freya Estreller, and Natasha Case|
|Headquarters||Los Angeles, CA|
|Press Contact||Annie Goldenberg|
Future Gin was founded in Los Angeles by four long time friends with a mutual passion for drinking the finer things in life (especially gin), and whose businesses intersect with each other in the food, wine, consumer and cocktail world. They wanted a spirit that represented everything they love about California, from its natural bounty to forward thinking.
Future combines the structure of a dry gin with the vibrant flavors of Southern California. Distinct yet versatile, they used Meyer lemon from Natasha & Freya’s garden to incorporate juicier citrus qualities. They added avocado leaf, which they plucked from the tree in Amy’s backyard to give the gin a richness, and also included grape leaf as an ode to Amy's background in wine. These are distilled alongside traditional botanicals to produce a gin that’s as classic as a martini and as bright as their future. And perhaps the most distinctive quality: the entire vertical, from distillation, to botanical development, to marketing and branding, to distribution, is owned by women.