|Founder||Marshall Sterling, Kyle McElfresh|
Beverage, Hospitality, Food, Home
|Press Contact||Ali Velas|
Crew Supply Co was created to add a much-needed boost in quality to the barware market and inspire bartenders, baristas, and at-home mixologists to pursue their passion confidently and creatively. At the heart of their products lie a deep understanding of industry pain-points and necessities, which stem from the years they spent working behind the bar. By focusing on problems rather than products, they developed solutions to pain-points and innovated in ways that other barware brands can't.
Throughout a decade-long bartending career, founder Kyle McElfresh grew increasingly dissatisfied with the poor quality of barware available to industry professionals and aspiring mixologists. While other tradespeople had access to professional gear, the bartending community was relegated to a market filled with low-quality tools that almost seem designed to fall apart.
There was a clear void for high-quality, functional barware that needed to be filled. So, he decided to take matters into his own hands and enlisted the help of his former Marine pal (and now CEO) — Marshall Sterling. With a focus on quality and functionality, Kyle and Marshall spent years developing a new category of high-quality barware for people and programs that take pride in what they do.
Founder, Brand Director
Kyle's bartending journey started in Columbus, OH, in 2011. His passion for the craft led him to New Orleans, Chicago, and Los Angeles—where Crew was founded in 2018. Throughout his decade-long stretch in hospitality, Kyle worked the gamut of beverage programs (from renowned craft cocktail programs to the diviest of dive bars), continually noting opportunities to improve efficiency, cleanliness, and team morale behind the bar.
Marshall’s experience is a balance of two careers - one as an engineer in the United States Marine Corps, the other in international supply chain management for Abercrombie & Fitch. This background in supply chain management would prove critical in the years leading up to launch, as Crew built a production model from the ground up and challenged the status quo of giant retailers and cheap disposable products.