Keep It Savory Salt Co. is a very small, woman-owned business, a company that creates handcrafted culinary sea salts cured with fresh, local ingredients to elevate meals and add that perfect salty finish. Designed for either special dinners or casual weeknight meals, their small batch sea salts bring flavor to every dish, and their commitment to freshness benefits the community.
Across digital publications and social media media
Press Hook's sample request feature allowed for a consistent flow of media attention and testing
Total Reach
Keep It Savory Salt Co. achieved significant media coverage on a tight budget. Illustrating how with the help of Press Hook, small businesses can attain substantial PR results without hefty agency fees.
Creating a compelling and robust brand profile on the Press Hook platform featuring high-quality imagery, brand info, and products for sampling. Through the use of relevant brand and product tags, they were included in relevant Press Hook guides such as "Spices & Seasonings" and other pertinent categories, ensuring prominent exposure to media.
By making good use of Press Hook's various resources (PR 101 course, media list builder, media database, office hours sessions, etc.) Keep it Savory was able to craft an engaging pitch and learn how to target and reach out to the most relevant contacts for the brand. In addition to this, by keeping an up-to-date profile, they were exposed to media consistently through media digests, dashboards, and guides.
Armed with a solid foundation consisting of a high-quality brand profile, pitch, and media list, Keep It Savory Co. was able to connect with and establish meaningful connections with relevant media that led to receiving top tier press placements they were later able to use in other marketing materials, authentically establishing themselves as a credible brand.
