Press Hook helped Dragon Glassware harness the buzz around the summer blockbuster "Barbie" to achieve unprecedented press coverage for Dragon Glassware's collaboration with Mattel, Inc., securing 88 placements with their officially licensed Barbie™ x Dragon Glassware® collection.
More than 40 press hits in top tier publications during the month of July alone.
Press Hook made it easier than ever to coordinate getting sample requests to media
Total Reach
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With the use of Press Hook's AI Press Release Generator, Dragon Glassware was able to create a media-ready press release in minutes. Once verified and approved by Press Hook, the press release was published to PH's Newsfeed (under embargo). In addition to the creation of the press release, Dragon Glassware promptly updated their profile to include product information and high-res imagery of the collaboration.
Using Press Hook's pitch generator, Dragon Glassware was able to quickly create a pitch announcing the collaboration. Once the pitch was ready, the AI Media List Generator was used to identify relevant media. Using Press Hook's messaging feature, Dragon Glassware was able to reach top-tier media outlets like Forbes, Buzzfeed, and Popsugar and offer product samples to relevant media to give them the opportunity to test the product collaboration ahead of the launch.
After weeks of pitching and following up, Dragon Glassware achieved a record-breaking number of placements in just three months. Each press placement was shared with the brand via email notifications and their dashboard, giving them the opportunity to share the news via social media, newsletters, and other marketing materials.
